Our Brand


Our Brand


We want to…

work together to use our skills and experience to promote better thyroid health through education and information.


We strive to…

be collaborative, create better understanding between health professionals and their patients.


We are…












Our Name and Logo

Our name is clear and states our area of interest in health promotion and that it is of national concern (UK).

The logo includes a butterfly, which represents the shape of the thyroid gland. It also embraces the idea that going through thyroid problems can lead to a metamorphosis in a person’s relationship to their health. Our aim is to help people through this metamorphosis to better understanding to lead a full and vibrant life.


Our Colour

Purple combines the stability of blue and the energy of red. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.


How We Communicate

Our website is the shop window of our work and activities. It helps people to understand the work we do and is there to encourage people to engage with the organisation.


Our Social Media Platforms

We have three main platforms that reach out to people in a way that is comfortable for them:

  • HealthUnlocked Online Community
  • Facebook
  • Twitter


Our Voice

When we talk our tone of voice is consistent – authoritative, determined, positive and calm.


Using Our Visual Identity

As a fundraiser or a partner, there may be times when you would like to use our logo or quote from our work. Find out about our visual identity and how to use our logo in our Corporate Guidelines.

If you need help in using our Corporate Guidelines, need a template or a photo from our library please email us on enquiries@thyroiduk.org


Date updated: 16/04/20 (V1.2)
Review date:  16/04/22